It’s been a a few weeks since I have introduced some of my styling work. It’s a special project thats very dear to me. Actually two of them!
A year ago Slovak footwear brand Novesta has introduced a great concept of (their already very eco friendly) sneakers made out of used jeans. Yes, second hand denim made into a shoe!
It was scheduled to hit the market this Spring so to launch it in their home country we came up with the idea to shoot this campaign together with NOSENE, where the shoes are being sold as of March 2017.
NOSENE is a store selling second hand / vintage clothing, but also has their own line RENEWALS by NOSENE, where they re-do old clothes into new, original pieces (you see the connection here?)
Thats how this collection and campaign was born. Brown & white toned pieces were made out of used materials such as old cloths and used blankets. It’s a new way of upcycling creating great design in clean lines.
What do you think?
Photo – Marianna Tomanova
Styling & Supervision – Jana Tomas
Clothing – Kristina Ptacinova / RENEWALS by NOSENE
MakeUp – Mischel Warentis
Models – Radka, Mia, Alzbeta, Daniela, Miroslava / Exit Model Management